NEW YORK and PROVIDENCE, RI, February 18, 2021 / PRNewswire / – Bally’s Corporation (NYSE: BALY), a leading US provider of land-based games and interactive entertainment, and the National Hockey League (NHL) today announced the formation of a multi-year strategic partnership in which Bally’s will be the official Sport is the name given to the NHL® betting partner. This deal is Bally’s first sports betting partnership with a professional sports league.

The partnership grants Bally’s the right to use NHL trademarks, logos and official league data in its growing portfolio of sports betting products. In addition, through its media partnership with Sinclair Broadcast Group, Bally’s will create engaging content for NHL fans and incorporate this content into live coverage of NHL games on 19 regional sports networks.

George Papanier, President and Chief Executive Officer of Bally’s Corporation, commented, “We are excited to partner with the NHL as an important milestone in our strategy to become the leader in online sports betting and iGaming. The official logos and trademarks of NHL as well as our unique media partnership with SinclairWe’ll continue on our path to transform the way fans interact with their favorite hockey teams. “

“We are excited to become Bally’s Corporation’s first national sports league partner,” he said Keith Quail, NHL Chief Business Officer and Senior Executive Vice President. “With its partnership with Sinclair Broadcast Group and a strong strategic vision for its portfolio of sports betting products, Bally’s is an ideal partner for the NHL to help retain our enthusiastic fan base nationally and locally.”

Bally’s online sports betting and iGaming offering, based on Bet.Works’ proprietary technology stack, is complemented by the daily fantasy sports platform Monkey Knife Fight and the leading free products from SportCaller.

NHL and NHL Shield are registered trademarks of the National Hockey League. © NHL 2021. All rights reserved.

About the NHL

Founded in 1917, the National Hockey League (NHL®) consists of 31 member clubs and proudly welcomes its 32nd franchise, the Seattle Kraken ™, for the 2021-22 season. Each team line-up reflects the international composition of the league. Players from more than 20 countries are represented and fight for the most valuable and historic trophy in professional sport – the Stanley Cup®. Each year the NHL entertains more than 670 million fans in the arena and through its partners on national television and radio. 151 million followers – league, team and player accounts combined – on Facebook, Twitter, Instagram, Snapchat and YouTube; and over 100 million fans online at The league broadcasts games in more than 160 countries and territories through its rights holders, including NBC / NBCSN and the NHL Network ™ in the US, Sportsnet and TVA in Canada, Viaplay in the Nordic region and CCTV and Tencent in the China. The NHL reaches fans worldwide with games available online in every country, including through its live and on-demand streaming service NHL.TV ™. Fans can use the league’s digital assets on mobile devices via the free NHL® app. across nine social media platforms; on SiriusXM NHL Network Radio ™; and on, which is available in eight languages ​​and offers unparalleled access to player and team stats, as well as all results from the regular season and playoff boxes dating back to the founding of the league and supported by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement. promote positive family experiences; Promoting inclusion, positive culture and leadership; and supporting sustainable impacts on the community.

About Ballys Corporation

Bally’s Corporation currently owns and operates 11 casinos in seven states, a horse racing track and 13 authorized OTB licenses in Colorado. With more than 5,900 employees, the company has 13,260 slot machines, 459 gaming tables and 2,941 hotel rooms. Following the completion of upcoming acquisitions, including Tropicana Evansville (Evansville, IN), Jumer’s Casino & Hotel (Rock Island, IL) and MontBleu Resort Casino & Spa (Lake Tahoe, NV) as well as the construction of a land-based casino near Nittany Mall in State College, PABally’s will own and operate 15 casinos in 11 states. Its shares trade on the New York Stock Exchange under the symbol “BALY”.

Cautionary Note Regarding Forward-Looking Statements

This document contains forward-looking statements within the meaning of the securities laws. Forward-looking statements are statements about matters that are not historical facts and contain statements about Bally’s plans, goals, expectations and intentions.

Forward-looking statements are not guarantees and are subject to risks and uncertainties. Forward-looking statements are based on Bally’s current expectations and beliefs. While Bally’s believes that its expectations and assumptions are reasonable at this point in time, they should not be taken as representations that Bally’s expectations will be met. Actual results could vary materially. Forward-looking statements speak only as of the date of this document and Bally’s undertakes no obligation to update or revise them as additional information becomes available, unless required by law.

Important factors that are beyond those common to most companies, some of which are beyond Bally’s control and which could cause actual results to differ materially from our expectations and assumptions, include:

  • Uncertainties related to the COVID-19 pandemic, including restrictions on Bally’s operations, increased costs, changes in customer attitudes, impact on Bally employees and the ongoing impact of COVID-19 on general economic conditions;
  • unexpected costs, integration difficulties, and other events affecting Bally’s recent and proposed acquisitions and Bally’s ability to obtain anticipated benefits;
  • Risks associated with Bally’s rapid growth, including those affecting customer loyalty and retention, integration and control;
  • Risks related to the impact of gaming digitization on Bally’s casino operations, Bally’s expansion into iGaming and sports betting, and the highly competitive and rapidly changing aspects of Bally’s new interactive businesses in general;
  • the very significant regulatory restrictions that apply to Bally, including the cost of compliance;
  • Restrictions and restrictions in arrangements that regulate Bally’s debt could materially affect Bally’s ability to operate our business and liquidity. and
  • other risks mentioned in Part I. Point 1A. “Risk Factors” of Bally’s Annual Report on Form 10-K for the fiscal year ended December 13, 2019, filed with the SEC on March 13, 2020 and other filings with the SEC.

The above list of important factors is not exclusive and does not include aspects such as changes in general economic conditions that will affect essentially all gaming companies.

You should not place undue reliance on Bally’s forward-looking statements.

NHL contact

Brad Klein
Corporate Communications Director
[email protected]

Bally’s contacts

Investor contact
Steve Capp
Executive Vice President and Chief Financial Officer
[email protected]

Media contact
Richard Goldman /. David Gill
Kekst CNC
646-847-6102 / 917-842-5384
[email protected]

Source Bally’s Corporation and National Hockey League