DENVER (CBS4) – The Colorado Lottery prepares for its 19th year of gambling awareness and reach as March Madness approaches. This year’s campaign is called “Awareness + Action”.

The agency says an estimated $ 10 billion is wagered on NCAA basketball championship games every year. In contrast, according to the Colorado Lottery, Coloradans wagered $ 30 million during Super Bowl 55.

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The National Problem Gambling Helpline (1-800-522-4700) saw calls increase by 30% in March.

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The Colorado Lottery says it will step up its Gambling Awareness Month problem through more digital and social media advertising to help gamblers identify addiction.

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“Our goal is to reach more Coloradans each year and ensure problem gambling services are more available and accessible to those in need,” said John Bundrick, director of the Problem Gambling Coalition of Colorado.

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For more information on problem gambling and to raise awareness and act in problem gambling, please visit or