Playtech has agreed a new content partnership with 888, which offers the operator a tailor-made live casino offer.
As part of the agreement, 888casino will host a number of live casino and RNG (Random Number Generator) games from the provider on its platform.
Additionally, as part of the partnership, Playtech will host a bespoke 888 branded studio at its live casino manufacturing facility in Riga, Latvia. 888’s studio offers a range of live casino games and exclusive content from Playtech, including live slots.
Edo Haitin, General Manager of Live Casino at Playtech, said, “888’s significant investment in and commitment to the vertical live casino industry demonstrates the importance of an entertainment-centric experience for the modern gamer.
“Our partnership comes at a time when we’re bringing more new games and variants to market than ever before. We’re excited to partner with a leader like 888 to bring exciting, innovative live and RNG content to their players. “
Playtech has spoken encouragingly about the potential growth of the live casino industry in its recent financial reports. In the results for the first half of 2020, it described “significant momentum in the live casino with signings and existing licensees” after adding new customers Totalizator Sportowy, BetConstruct and Svenska Spel and expanding with existing partners.
Guy Cohen, 888 Senior Vice President and Head of B2C, said, “At 888 we are constantly looking for partnerships to strengthen our product offerings, and I believe Playtech’s live casino and RNG content will do just that.
“The new games will expand our existing game suite and offer new, exciting and engaging gaming experiences in a safe environment.
“I’m looking forward to welcoming the Playtech content to 888casino and building our partnership together.”