WELCOME, NC, February 3, 2021 / PRNewswire / – Richard Childress Racing (RCR) today announced a multi-faceted partnership with BetMGM, the leading sports betting and online gaming platform. BetMGM will partner with the legendary NASCAR team on a variety of marketing and activation resources, including main sponsorship for select races during the 2021 NASCAR Cup Series and the appointment as the Official Sports Betting Operator for Richard Childress Racing. This is the first partnership between a NASCAR team and a sports betting company.
“BetMGM is a leader in the sports betting and online gaming industries and Richard Childress Racing can relate to their pioneering vision,” he said Richard Childress, Chairman and CEO of Richard Childress Racing. “This innovative relationship is an opportunity to work together in new and groundbreaking ways.”
BetMGM’s agreement with RCR begins this month at Daytona International Speedway with a partner partnership with RCR’s Chevrolet No. 3, which is powered by RCR Austin Dillonas well as the Chevrolet No. 8 from Tyler Reddick. The Daytona 500 Airs live on FOX 2:30 p.m. ET Sunday, 14th of February. Today’s news follows the announcement of BetMGM as an authorized NASCAR gaming partner.
Matt PrevostBetMGM’s Chief Revenue Officer said, “Richard Childress Racing is one of the most respected and impressive teams in motorsport. Together we will develop compelling marketing opportunities and activations to bring the BetMGM sports betting brand to NASCAR fans around the world.”
The BetMGM mobile app is currently available in 10 states and can be downloaded on both iOS and Android and can be accessed from the desktop at www.betmgm.com. BetMGM offers easy-to-use sports betting experiences that make it easy to customize pre-game, live in-play, futures and parlay bets. The integration of BetMGM into MGM Resorts’ M life Rewards program allows BetMGM users in legal game states to redeem their gameplay for premium experiences at MGM Resorts hotels across the country. These resorts include Bellagio and MGM Grand in Las Vegas, Borgata in New Jersey, Beau Rivage in Mississippi, and MGM National Harbor in Maryland. For more information, please visit @BetMGM on Twitter.
About Richard Childress Racing:
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Founded in 1969, RCR has celebrated over 50 years of racing, claiming more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Truck Series, and is a three-time Daytona 500 winner (1998, 2007, 2018). The 2020 NASCAR Cup Series includes the two-time NASCAR champion, the 2017 Coca-Cola 600 winner and the 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet), along with the two-time NASCAR Xfinity Series champion Tyler Reddick (No. 8 Chevrolet). RCR provides a full-time program of the NASCAR Xfinity Series Myatt Snider (No. 2 Chevrolet)
BetMGM is a leading sports betting and gaming entertainment company pioneering the online gaming industry. Born from a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s US land and online sports betting, major tournament poker and online gaming companies Resorts. BetMGM uses the US-licensed, state-of-the-art technology from Entain and offers sports betting and online games through market-leading brands such as BetMGM, Borgata Casino, Party Casino and Party Poker. BetMGM was founded in 2018 and is headquartered in New Jersey. More information is available at http://www.betmgminc.com/.
Statements in this press release that are not historical facts are “forward-looking” statements and “safe harbor statements” within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and / or uncertainties, including BetMGM’s ability to act in new or new countries to grow existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions rather than historical facts. Important factors that could cause actual results to differ materially from those expressed in such forward-looking statements include the effects of economic and market conditions in the countries in which BetMGM operates, competition from other iGaming and sports betting platforms, the timing and cost of expanding in new jurisdictions; and obtaining and maintaining the necessary permits, licenses, financing, permits and other contingent liabilities related to growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM assumes no obligation or obligation to publicly update these statements as a result of new information, future events or for any other reason, except as required by law. If BetMGM updates one or more forward-looking statements, it should not be concluded that additional updates are made with respect to those other forward-looking statements.