Viewers of the giant game and entertainment brand World Poker Tour can earn TFUEL tokens while watching poker content after WPT announced the integration of Theta Network.
The partnership will also enable WPT to reduce CDN costs for video delivery by 50% while increasing user interaction through the use of the theta blockchain.
Theta Integrated On World Poker Tour
Theta Network is a blockchain-based video delivery project that aims to decentralize the live streaming industry. In addition, existing video sharing platforms can increase revenue and reduce CDN costs for content delivery, while end users are rewarded for sharing and viewing content.
The team behind the project announced the latest milestone in their adoption in a press release shared with CryptoPotato.
It is said that the “premier name for internationally televised games and entertainment with branded presence in land-based tournaments,” namely WPT, has incorporated the Theta Network protocol and Theta Fuel micropayments into its platform.
For example, the poker giant, founded in 2002, doubled its relationship with the blockchain project when Theta began licensing content for WPT last year.
In addition to lowering the cost of content sharing, the new integration would also increase user interaction, viewing times, and monetization.
Customers can earn TÜFEL tokens by simply viewing and sharing poker content. The blockchain project estimated that users could make up to $ 15 a month.
Mitch Liu, co-founder and CEO of Theta Labs, the company behind the Theta Network, said this partnership could be a massive step for blockchain adoption in the media and entertainment industry. He added that theta integration is a win-win proposition that benefits everyone involved.
WPT and theta partnership continue to grow
While the recent theta network integration isn’t the first joint venture between the two organizations, WPT CEO Adam Pliska said his team is looking to forge a long-term strategic partnership with the blockchain project.
“The World Poker Tour is excited to fully integrate the Theta Network’s peer-to-peer streaming infrastructure on our new Theta Channel on WPT.com, bringing a superior viewing experience to millions of our global fans.
We see this as a strategic long-term opportunity as a differentiator for us in the industry and believe it will add additional audience growth. ” – he added.
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